CALSETA

With just an idea, and a saturated market, how do you show your solution’s value and stand out? This was the question when we began our project with Calseta.

We started by crafting a brand identity that resonates with Calseta’s core values. The brand needed to feel modern and advanced to reflect the nature of their cybersecurity solutions. We focused on creating a visual language that conveys trust and reliability while maintaining a delightful and sleek aesthetic.

To announce Calseta’s product and generate beta user sign-ups, we designed and developed a website to effectively communicate the product and the benefits. We use thoughtful animations not only draw users in but to make complex cybersecurity concepts more accessible.

Working closely with Calseta’s team, we transformed their ideas into a digital design and user interface for their product. We began with detailed wireframes and user flows to outline the user experience. From there, we developed a clickable prototype, allowing for iterative feedback and refinement. To maintain consistency and scalability, we established a comprehensive design system that aligned with Calseta’s brand identity, ensuring the product could evolve and grow as needed.

Our entire approach was geared towards scalability and flexibility. We designed Calseta’s brand, website, and product with the future in mind, enabling them to grow and expand as they make their mark in the cybersecurity market.


Logo Animation: Sam Pickett