NONPROFIT
Challenge
After bootstrapping it for a few years, it was time to give this nonprofit with an incredible mission the brand presence it deserves. Our goal was to create a brand and website for the Center for Food Equity in Medicine that feels welcoming, hopeful and represents the mission the organization was founded to serve.
Approach
Using the vibrancy of fresh produce as our inspiration, we created a fresh logo and color palette to convey the drive exuded be the Center for Food Equity team. We worked to bring in the sense of hope and home to all elements of the new brand from event banners to t-shirts to social media.
