Science TEchnology
Challenge
DENCODA leverages a DNA-linked proprietary probe to detect chronic and life-threatening diseases, such as osteoarthritis and cancer. We needed to be able to speak to a variety of audiences, both scientists and the rest of us. We ensured that content was easy-to-understand, without skimping on important details.
Approach
Design an easy-to-understand, eye-catching brand and website for DENCODA’s cutting-edge product.