Health Lit Pro

health lit pro

A hub to navigate the complicated world of health insurance

WEBSITE COPY
WEBSITE DESIGN
WEBSITE DEVELOPMENT

health insurance education

Challenge

Health insurance matters and few talk about it in a simple, straightforward way. Enter: Health Lit Pro, a reliable resource here to help you take control of your health insurance journey. HLP needed an easy to navigate website that appeals to young adults. With the changing social media and SEO landscape it’s more important than ever to own your own website and content. At Emerald you are the owner of your website, we

Approach

Every design decision was made from the perspective of a young adult who needs to choose health insurance. By offering multiple resources and points of entry into information, we aimed to reach young adults wherever they are.

Our recommendations included: a health insurance road map, using emojis and even a glossary of all the confusing terms defined in accessible language. All designed to be informative, straightforward and impactful.

webiste Copy: Kat Neis

moodboard

web design

Approachable, modern design with a fun twist: emojis.

Leaning on the language of emojis to communicate the feelings associated with health insurance (good 😊, bad 😭 and in-between 🫠) was a great way to connect with a younger audience and add a bit of play into a very serious topic.

An easy to maintain backend system in Webflow

We’re always thinking about how you update your website throughout our process. For HLP we used emojis to communicate key ideas of articles.

We crafted a custom section in the Webflow backend content management system (CMS) that allows the HLP team to easily select an emoji that relates to future content.

HEALTH LIT PRO

A hub to navigate the complicated world of health insurance

Challenge

Approach

Approachable, modern design with a fun twist: emojis.

An easy to maintain backend system in Webflow

Social media templates designed and built in Canva for easy updates. HLP is ready to post health insurance news, FAQs and announce new videos and articles.