Point of View Story was chosen to be part of the Emerald Foundation for 2024. Every year our team selects an organization that is doing meaningful work and gives them some design love. POVS was finding it challenging to tell their story and struggled to communicate their purpose on their website.
We approached the brand strategy holistically. Starting with crafting a mission, vision and values, identifying brand differentiators, voice guidelines and specific language for each of their audiences.
Then moving into visual identity, we drew on themes of quilting and community. We crafted a visual brand that felt warm, inclusive, transformative and impactful.
Strategy + Copy:
Kat Neis
